Tianru YanginMarketing in the Age of DigitalLancôme’s Online Experience: A Luxurious Journey for the Modern ShopperWhen it comes to luxury beauty brands, Lancôme has always been a leader in delivering a premium experience both in-store and online. With…1d ago1d ago
Tianru YanginMarketing in the Age of DigitalHow Lancôme’s “La Vie Est Belle” Campaign with Julia Roberts Redefines Happiness and Self-LoveIn today’s world of endless digital content, it’s hard for brands to stand out and tell a story that people actually want to hear. But…2d ago2d ago