Tyler Cascade – Medium

Tyler Cascade

Tyler Cascade

Cargo Cult Pricing

In the late 19th century, indigenous tribes in remote Pacific islands encountered modern civilizations. Explorers and soldiers arrived on…

Oct 7, 2016

Cargo Cult Pricing

Oct 7, 2016

Tyler Cascade

3 Reasons Why Evernote Changed Its Pricing Plans

Like many others, a few weeks ago I received an email from Evernote that no one is happy about.

Jul 23, 2016

3 Reasons Why Evernote Changed Its Pricing Plans

Jul 23, 2016

Tyler Cascade

Pricing, “The Big Bang Theory” -style

Raj: What do you think we should sell it for?

Jun 30, 2016

Pricing, “The Big Bang Theory” -style

Jun 30, 2016

Tyler Cascade

The # 1 contrarian pricing advice from best entrepreneur-turned-VCs in the Valley

Many of you probably have intuitions about certain pricing decisions when you first make them.

Jun 5, 2016

The # 1 contrarian pricing advice from best entrepreneur-turned-VCs in the Valley

Jun 5, 2016

Tyler Cascade

How 2 email startups battle over each other’s turf — with no clear winner (yet)

Both startups are leaders in their respective spaces. Both are gunning for IPO. Both are taking steps to expand into each other’s turf. One…

May 30, 2016

How 2 email startups battle over each other’s turf — with no clear winner (yet)

May 30, 2016

Tyler Cascade

Why your prospect just simply won’t switch to your product right now

Sometimes, it’s just because they’re not the type of customers that would be willing to risk their business / reputation / career on a…

May 21, 2016

Why your prospect just simply won’t switch to your product right now

May 21, 2016

Tyler Cascade

2 key traits of a great pricing person for startups

Say you’re looking to hire someone to focus exclusively on pricing for your software startup. Congratulations! Here are 2 traits to keep in…

May 19, 2016

2 key traits of a great pricing person for startups

May 19, 2016

Tyler Cascade

What you will learn from a toaster in a spaceship

“How would you design a toaster in a spaceship?” It’s one of my favorite questions as an interviewer.

May 17, 2016

What you will learn from a toaster in a spaceship

May 17, 2016

Tyler Cascade

Why $7 per month for an open source desktop email app is reasonable to me

The startup Nylas started out in 2013 building a developer platform for email apps. They then built an open source desktop app called N1.

May 15, 2016

Why $7 per month for an open source desktop email app is reasonable to me

May 15, 2016

Tyler Cascade

Tyler Cascade

Founder at Product Worth. Head of Growth at Datree.io. Corporate “intrapreneur” turned independent consultant and startup executive.

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