7 Things to Consider When Buying Custom Beer Labels

For true beer enthusiasts, it is always craft beer season. Whether promoting a seasonal flavor or highlighting year-round products, the right craft beer label can help your business go above and beyond regarding customer satisfaction and demand. A well-designed beer label, such as Grogtag custom beer labels, is what attracts the buyer, and choosing the right design that holds all the elements of the labeling information may be a tedious task. Don’t worry if you’re having trouble creating a craft beer label. Here are some pointers to consider when buying custom beer labels for creating eye-catching craft beer labels to get you started.

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1. Style and Imagery

Traditional beers have traditional labeling: one prominent color, a large name, and some subtle texture or abstract images for visual interest. However, with the rise of craft beer, custom beer labels have become an art form. We see everything from cartoon-like illustrations to hand-drawn masterpieces to photographs to extreme minimalism.

Your target audience should dictate your style: If you’re aiming for younger customers with your wild or experimental flavors, you might want an outlandish or trippy label. A minimalist label with no cartoon mascot will suffice if you want to appeal to a more refined audience.

You can choose imagery once you’ve decided on your style. How do you go about doing that? Determine what makes you unique. Do you use any particular ingredients? Display it to them. Do you have a kitty who has become the brewery’s unofficial mascot? Include him in the design. Using a specific cultural brewing technique? Use design elements from the same region. Do you have a clever name? Play it up.

2. Decide on Bottles or Cans

Before considering the craft beer label, consider whether you’ll use beer bottles or cans. It’s no surprise that your can or bottle label sells the product, given that these are the two containers you could use to sell craft beer in stores.

Both have advantages and disadvantages. Bottles are traditional, but they have a limited surface area. You can only use the label for working space because you can’t cover the entire bottle. Cans, on the other hand, allow you to cover their entire surface area with your design. In any case, both options are excellent for promoting your brand.

3. Label Shape and Size

Beer label shapes are a consideration unique to the industry. Do you want a standard shape and size or something unique (die cut) to make your bottle stand out but may raise the printing cost? Do you want a separate neck,…(more)