The framework is broken up into five separate stages that we use to track the lifecycle of a user. Dave McClure famously coined these five stages, “Startup Metrics for Pirates,” or “AARRR” for short. It’s a clever little acronym to help you remember what each stage is and what order a u…
n ad somewhere online, with the promise of ‘findi… has chosen to click on an ad somewhere online, with the promise of ‘finding their perfect flight’. They are then confronted with a page containing over six different choices (all related to the perfect flight). It’s just too much to think about. The ‘reward’ for the user has become too vague and too much work to access. So they hit the back button and continued with their day. A landing page should have just enough information (and no more than that) to persuasively convert the user to the next stage …
… too vague and too much work to access. So they hit the back button and continued with their day. A landing page should have just enough information (and no more than that) to persuasively convert the user to the next stage in the funnel. It should not be used as sticky tape to hold a campaign together.