Tyler CumellaWhen Celebrity Influence Is Wielded Against a BrandI’ve already discussed the risks associated with traditional celebrity endorsement, but what happens when the typically powerful influence…Sep 11, 2017Sep 11, 2017
Tyler CumellaWhy Natural Celebrity Endorsement Sells [4 Examples]Every emerging brand’s dream is to wake up and see that Vogue or Daily Mail has covered a story about an A-list actress seen wearing their…Aug 28, 2017Aug 28, 2017
Tyler CumellainSpotted4 Things to Analyze When Developing a Celebrity PartnershipWhen selecting a celebrity for a possible brand partnership, it can be easy to get swept up in the moment and the hopes of potential…Jun 21, 2017Jun 21, 2017
Tyler CumellainSpottedKnow the Right of Publicity, or You May Exploit a CelebrityHow much do you know about the right of publicity?Jun 13, 20172Jun 13, 20172
Tyler CumellainSpottedWhat Is Influencer Marketing? Not Celebrity EndorsementWe all know it as the hot, trendy buzz that’s all the rage right now — but what is influencer marketing exactly? Despite its growing…Jun 12, 2017Jun 12, 2017
Tyler CumellainSpottedDetermining Memorability: How Celebrity Association Increases Brand RecallAssociating a celebrity with a brand plays a powerful role in driving brand recall among consumer audiences. Something as powerful as a…Jun 12, 2017Jun 12, 2017
Tyler CumellainSpottedThe Influencer Sweet Spot: Between Micro-Influencers and Mega-StarsHow can a marketer determine which type of influencer is the most influential? It’s all about finding that influencer sweet spot: a middle…Jun 12, 2017Jun 12, 2017
Tyler CumellainSpottedA New Era of Brand Awareness Metrics Has ArrivedWe are entering an exciting new era for brand awareness metrics. Before, when brand awareness was discussed in terms of ROI, brands have…Jun 12, 2017Jun 12, 2017
Tyler CumellainSpottedMonkey Business: The Scientific Evidence Behind Celebrity FascinationThink your co-worker who reads the Hollywood editorials in her downtime is silly? Or your friend who compulsively follows celebrity trends…Jun 12, 2017Jun 12, 2017
Tyler CumellainSpottedSay Goodbye to Last-Click Attribution, Hello to the Big PictureDigital media is set apart from all other media channels largely because of one thing: the ability to measure. The benefits provided by…Jun 12, 2017Jun 12, 2017