The idea of “adding value” can be quite the nebulous statement. It is often the sales pitch of the predatory (or incompetent) marketing company looking to lure you in with promises of immense amounts of exposure for your brand. Most people don’t even know what the phrase “adding value” even means, not even these companies. Real, tangible value is hard to come by but if you can create it for your customers, you will always grow your audience and they’ll be even more loyal than if you were just selling your product alone.

As a part of the Praxis program…


Learning a new skill is an exciting process. Having the ability to do something you couldn’t do before is one of the greatest human experiences, doubly so if you did it all on your own. However the process of finding the right resources to learn skills is tedious and can make the process far less exciting. That said, here are the amazing resources I’ve found to learn the digital design software Figma, all bundled up in one, easy to find and use package.

General Design

Johny Vino-Medium

Ah yes. The Holy Grail of digital design. In this post on medium, digital designer Johny Vino…


Photo by Matthew Henry on Burst

Establishing perspective and a rough draft at the beginning of any project is important for a few different reasons. First, it sets your intention for the rest of the project; it is rough outline to use as your north star should you ever lose sight of your goal or forget which direction to take your project in. Second, if you’re like me and using this project as a way to gain a new skill in something you have little to no previous knowledge in, it establishes a base point for that knowledge. You can use this rough draft as an…


In a time where we have the world’s knowledge at our fingertips, information overload is the other side of that double edged sword. We can very quickly get lost in a paradox of choice caused by this information overload. Choosing what design program I would learn to break into the UX/UI design world with was no exception to this idea. With so many options like Adobe XD, Sketch, Indesign, and even Photoshop, making the “correct” choice can seem overwhelming and daunting. The reason I put “choice” in quotation marks is because the cure to this problem is striking the perfect…


We often think that success will be the thing that brings us happiness. That next promotion, that next pay raise, that next career change, or climbing up to that next spot in the corporate ladder will lead to happiness. But there are several flaws with this theory that has been burned into our brains by society for our whole lives. For one, that’s not how happiness works. The old adage “Happiness is not a destination, it’s a journey” rings very true. The theory of hedonistic adaptation states that we will always adapt to our current situation and that becomes the…


Nothing to do with Figma but hey I helped design this

Personal projects are always a great way to not only build new skills but also structure and track the whole process. Its one thing to go out and learn a new skill but an entire other thing to build and structure an entire project around it. This shows intention and delivers an end result that is proof of the skill you learned. Being in the Praxis program, portfolio projects are a way of life and I am excited to get to what I have going on for this month.

For my portfolio project for this month, I plan on learning…

Tyler Hawk

Design | Media | Lifestyle. I’m a budding digital designer, photographer, and filmmaker who likes to write about professional creativity and lifestyle design.

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