The most frustrating part in running a brewery right now is this question: How do you survive in an oversaturated market? The frustrating factor is that we all live in an oversaturated market. Look around you — your Twitter, Instagram, Facebook, medium, etc. is filled with an over-saturation of content. How do we beat that? We beat that by being ourselves and staying true to what we do well. Everyone is trying to find the next big thing, but the people that make it don’t look around at other people/competitors for it, they find it for themselves.
How do we survive in an oversaturated market? You just have to be genuine, authentic, and stay true to who you are. If you don’t know something, admit it. If you made a mistake, own it. If someone doesn’t like your product, learn why.
Learn why — this isn’t asking, “Why?” Learning why is an entirely different concept, and it involves empathy and LISTENING. We can all get caught up in trying to explain our product, or as I call it, “palate bullying” someone into liking our beer. You have to switch up your approach and truly understand what it is people like and do not like about your product. We have all been in their shoes at some phase of our growth within the industry, and we just need to take a step back and remember what it’s like.