Last week, Morning Brew sent 16 newsletters to more than 2.5 million people around the world. When we weren’t doing that, we released two podcast episodes interviewing some of the biggest names in the business world.
How does a small team with limited experience in the media industry manage to pull that off?
First, it requires a hyper-efficient content creation process, from writing to editing to fact checking. …
I joined Morning Brew in 2017, back when our daily newsletter had a modest 100,000 subscribers. Since then, our audience has grown to 1.5 million — in just 18 months. I wanted to share how we did it — both to tell our story, but also because we’ve benefitted from others who have shared their story with us along the way.
For those who haven’t heard of Morning Brew, we’re a newsletter-first media company that offers young professionals engaging, entertaining business news.
For the past two plus years, I’ve been working in a role that’s best described as a hybrid of engineering, product, and growth positions. That’s partly out of necessity (as employee #2, you have to wear a lot of hats), and partly out of interest (I’m obsessed with growth, but also love software development and creating product roadmaps). …