An ecosystem of custom-built software that zigs where legacy media zags.

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Last week, Morning Brew sent 16 newsletters to more than 2.5 million people around the world. When we weren’t doing that, we released two podcast episodes interviewing some of the biggest names in the business world.

How does a small team with limited experience in the media industry manage to pull that off?

First, it requires a hyper-efficient content creation process, from writing to editing to fact checking. But equally as important is the intricate, bespoke tech ecosystem we’ve built to support our content creation process. …


The inner workings of one of the most powerful growth tools in email.

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I joined Morning Brew in 2017, back when our daily newsletter had a modest 100,000 subscribers. Since then, our audience has grown to 1.5 million — in just 18 months. I wanted to share how we did it — both to tell our story, but also because we’ve benefitted from others who have shared their story with us along the way.

For those who haven’t heard of Morning Brew, we’re a newsletter-first media company that offers young professionals engaging, entertaining business news.

For the past two plus years, I’ve been working in a role that’s best described as a hybrid of engineering, product, and growth positions. That’s partly out of necessity (as employee #2, you have to wear a lot of hats), and partly out of interest (I’m obsessed with growth, but also love software development and creating product roadmaps). …


Success begins with a mentality.

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No, this isn’t clickbait to sell you on some ‘how to get rich quick’ book, nor is it some hidden secret to success. Through my experiences running VentureStorm the past two years, I have encountered hundreds (if not thousands) of entrepreneurs from around the world — some extremely successful, others not so much. I have also taken notice of the actions and sacrifices my team and I take on a day-to-day basis to continue to grow the company. …


So your big launch doesn’t go unnoticed.

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In this day and age, I consider a website or mobile application to fall under the product category. That being said, launching your product into the world is an unbelievably exciting moment. It’s something that TV shows such as Silicon Valley portray as a bunch of guys in t-shirts huddled around a single computer, they press a button, and boom- thousands of visitors are flocking their site. Unfortunately, that’s rarely the case; however, I’ve compiled a list of things you could do so your product launch doesn’t go unnoticed.

Create a Landing Page

Secure a domain for your company and create a simple landing page. You could build it yourself or use Squarespace or Wix to create an aesthetically pleasing landing page in only a couple of minutes. Make sure to keep it simple. Throw up your logo, a tagline about what your product will do, and give people a reason to get excited about it. This is the first step to being able to market and sell your product. The page should showcase the brand you are trying to create and give just enough information for visitors to take interest. …


Equity financing isn’t the only option for your startup or small business. Understand the benefits of debt financing from an expert.

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Most entrepreneurs view equity financing as the best and most common form of raising money for their startup. Equity financing involves the typical pitching to investors and venture capital firms to raise money in exchange for equity in your company — the stuff you frequently see on TV and read about online. However, that’s not the only way to raise money for your company. In fact, in many cases it’s not even the smartest route to take.

We invited our friend Peter Somerville, director of investor relations at StreetShares, to tell us more about debt financing. In this quick Q&A he provides a ton of awesome insight into how debt financing can benefit your company and how StreetShares can be a tremendous vehicle to both invest and receive investments. …


Our recommendations to make onboarding a developer simple.

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Entrepreneurs and startups are constantly looking for talented developers to grow their team (that’s why we built VentureStorm :)). But finding the right developer is just the start.

You’ve been grinding on your startup full-speed ahead for a while now. You know the ins and outs of your product, and you need to get this newcomer caught up to speed with everything. Luckily there are plenty of tools available to ease the transition.

Slack

I’m just going to go ahead and assume you’re already somewhat familiar with Slack. If not, I’m curious to how you have internet connection beneath that rock you’re living under. Slack is a cloud-based messaging / collaboration tool that makes communication seamless, organized, and kind of fun to be honest. …


A seamless way to connect with your customers.

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In this day and age, every business is looking for a competitive edge — and many of them are turning to customer service as a potential mechanism to stand out from the pack. And not just customer service after the sale, but making a personal connection with the customer before, during and after the transaction.

Most people agree that word of mouth is the most powerful marketing strategy. I would argue that most word of mouth recommendations I provide are based on customer service. For example, when I purchase protein powder from bodybuilding.com, I receive support every step of the way until the product shows up at my doorstep (usually very quickly). I’ve called their support line before and received overwhelmingly tremendous support without waiting more than a minute. For these reasons, I highly recommend bodybuilding.com


The startups we think are going to make a splash this year.

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Startups and technology are what we do at VentureStorm, so it only felt right to present what we believe are the top startups to look out for in 2017. Any publication could look up the startups that raised the most money, or graduated from the top incubators and accelerators in the world- and throw together a list of top startups. But what fun is that?

Our team has traveled the country attending startup conferences, sponsoring hackathons, hosting meetup events, and connecting with entrepreneurs from all around the world. The result? …


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Millennials are more engaged in the digital world than other generations. Where business cards may be the first step in exchanging information, today’s digital world offers many opportunities to develop a dialogue with your network in ways that are innate to this tech-savvy generation. LinkedIn is a great tool for networking and job hunting, while Twitter is the perfect vehicle for driving your contacts to locations where you can showcase your thought leadership.

In a world infiltrated with technology and social networks, exchanging business cards remains an extremely outdated practice. The process of attempting to cognitively remember faces in relation to their card, follow up with an email, then awkwardly begin to connect via LinkedIn, Twitter, Facebook, etc. …


The essentials to understand your customers and build for success.

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I would argue that customer discovery is the most critical component to building a successful company. Contrary to what many people believe, new features and products aren’t the result of a brainstorming session amongst executives (at least they shouldn’t be). New features and products should be built to address problems observed by the end user. How do you know what problems your end users are facing? Customer discovery.

I’ll try to break down the importance of customer discovery as simply as possible. Businesses are successful when a lot of people pay to use their product or service. People pay for products and services that provide them value. People receive value from using something that solves a particular problem or pain point in their lives. …

About

Tyler Denk

Senior Product Lead @ Morning Brew

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