An Innovative Way to Better Your Cold Call
First let’s look at every generic cold call script ever:
Hi (Name), My name is (Your name) I help companies with (benefit), (benefit) and (benefit). We do this by (supporting action for benefit) which helps you with your bottom line.
When would be a good day to sit down and discuss in further detail how we can help you improve your bottom line?
Next let’s break down cold calling and see how we can improve your cold call script and odds of winning the person over.
First thing we must do is evaluate word choices.
Don’t use words like extreme, explosive, awesome or spectacular. Yes they are great adjectives to describe things that can be extreme, explosive, awesome or spectacular however it makes you seem unauthentic and it makes the call seem not genuine. Be yourself, if you think something is awesome and can say it with enthusiasm say it! However don’t just use them because they are “action” words and that’s what a cold call script should have.
Net’s let’s take a look at the intent of the cold call.
Most sales people cold call to gain new leads and fill their funnel. What if I were to say you don’t need cold calling to fill your funnel?
It’s true; you can cold email, build relationships on social media or even visit the business and it’ll get the person to talk to you better than cold calling.
Cold calling is good for gathering information and introducing yourself to start a relationship. That is all.
I cold call businesses to introduce myself. I ask them for their emails, sometimes I tell them I’m going to connect with them on Linkedin and sometimes I just ask “what’s the process like to become a vendor?”
These are much better ways to build a relationship with a business then just asking for an appointment.
Lastly let’s analyze your cold call script.
Do you use a benefit statement before you introduce your company? Do you just jump right into saying what you can do for the prospect before you say “We’re an advertising company” or “We’re a logistics company”.
If you call someone and just start off by saying things such as “I can help you save money on your bottom line, increase your productivity and free up your employees for bigger tasks” I view that as vague and I don’t know exactly what you do. I’ve had employers use scripts like that and I can 100% tell you THEY DO NOT WORK!
Now let’s talk about what the best cold call script is.
The best cold call script is one that you are comfortable saying, that conveys what your company really does, not a smoke screen, and tells me how I can benefit from having a relationship with your company.