My Personal MBA Plan
What is a Personal MBA?
A self-created curriculum built to teach the fundamentals of whatever business focus or skills you want to learn & achieve.
If you want to read more about what a personal MBA is and why I chose to do one, read this post here.
The Plan
Goal — To become an executive-level marketer and leader with a furthered education and strengthened mindset in 18–20 months.
Book Reports — Read 36 books under the categories of:
- Marketing & Business
- Creativity
- Mindset
- Leadership
After reading each book, I’ll write a report here, on Medium, with:
- Premise & synopsis of the book & why I chose it
- Top 5 quotes of impact to remember
- Biggest takeaway/strategy to immediately apply
- Biggest takeaway/goal to build towards
- One note worth implementing on any team/organization
Next, I’ll share each book report with a trusted group of leaders & personal mentors through an email subscription method with the ability to comment on the report here on Medium.
Certifications — Attain 18 high-quality certifications from various leading marketing organizations and platforms.
Meetings — Meet with trusted leaders & personal mentors one-on-one to build relationships and learn from their experiences.
The Books:
Marketing & Business
- The Personal MBA: Josh Kaufman
- Good to Great: Jim Colins
- Your Next Five Moves: Patrick Bet-David
- The Diary of a CEO: Steven Bartlett
- Shoe Dog: Phil Knight
- This is Marketing: Seth Godin
- All Marketers Are Liars: Seth Godin
- Marketing Made Simple: Donald Miller
- No Rules Rules: Erin Meyer & Reed Hastings
Creativity
- Creativity Inc: Ed Catmull
- The Creative Act: Rick Rubin
- Steal Like an Artist: Austin Kleon
- Unleashing the Idea Virus: Seth Godin
- The Creative Mindset: Jeff DeGraff
- Faith Driven Entrepreneur: Henry Kaestner
Mindset
- Greatness Mindset: Lewis Howes
- 7 Habits of Highly Effective People: Stephen Covey
- Start Finishing: Charlie Gilkey
- The 5am Club: Robin Sharma
- Make Your Bed: Admiral McCraven
- Never Finished: David Goggins
- Do Hard Things: Steve Magness
- Mindshift: Erwin McManus
Leadership
- Lead: Paul David Trip
- Extreme Ownership: Jocko Willink
- Start With Why: Simon Sinek
- Lead Like It Matters: Craig Groeschel
- How the Best Leaders Lead: Brian Tracy
- Creative Directions: Jason Sperling
- Herding Tigers: Todd Henry
- Welcome to Management: Ryan Hawk
- The Dichotomy of Leadership: Jocko Willink
- Emotional Intelligence Habits: Travis Bradberry
- Rocket Fuel: Gino Wickman
- Traction: Gino Wickman
- Leadership in Turbulent Times: Doris Goodwin
The Certifications:
HubSpot Academy
- Digital Marketing
- Inbound Marketing
- Content Marketing
- Social Media Marketing
- Social Media Marketing II
- Email Marketing
- SEO
- SEO II
- Grow Your Training Skills
- How to Build a Paid Media Strategy
- Marketing Budgeting
- Market Research and Consumer Behavior
Meta
- Marketing Science Professional
- Creative Strategy Professional
- Media Planning Professional
- Media Buying Professional
- Community Manager
Follow my profile to read each book report and updates for my Personal MBA as they come out over the coming months.
