How This Luxury Real Estate Agent In South Florida Leverages Social Media To Sell Multi-Million Dollar Homes
There is no doubt in the mind of Vittorio Faricelli, a luxury realtor in South Florida, that social media will continue to play an increasingly integral part of how real estate is marketed and sold year after year. Vittorio focuses heavily on social media because he says there is so much underrated and underpriced attention on there.
Vittorio says, “The information age has shifted and so has the way real estate listings are marketed, no matter how big or small. The truth of it is that most realtors (dare I say the more ‘old school’ ones), are still convinced that all you need to do to sell a property is take pictures, put it on the MLS, put a sign in the front, host an open house and wait for the phone to ring! That simply cannot be further from the truth, and I believe those realtors are selling their clients way short, which is unfair to them”.
Vittorio takes advantage of every opportunity possible being on virtually every single popular social media platform out there. He leverages Instagram, Facebook, TikTok, LinkedIn, Snapchat, Twitter, and YouTube, where he has his own show called “Selling Million Dollar Homes: South Florida”- where he showcases some of the most show-stopping and luxurious properties in South Florida.
“Each platform you have to use differently. What’s so great is that you can market and expose your properties for free all over the world if you do it properly. There are also paid advertisement possibilities on those platforms for the more in-depth and advanced user which our team does on a daily basis.”
According to Vittorio, utilizing all of the social media platforms properly can yield incredible results. The goal for you should be 1) to market your listings locally and globally to attract buyers and procure a sale, and 2) build your brand. Building your brand and making videos not only about the listings but about yourself will give the viewers and followers a sense of connection, and they get to know who you are. Vittorio says, “When you produce quality content on social media and provide value to the viewers, while simultaneously showing your personality, you build trust and credibility. This helps tremendously in doing business with people.
For the nonbelievers, the proof is in the pudding. Vittorio has sold several multi-million dollar properties off social media as well as acquired new buyers and seller clients who wanted to hire him and his team to market and sell their home. There have been multiple occasions where buyers have seen a property for sale through Vittorio’s social media and have requested showings that ultimately resulted in a sale.
Especially with the current pandemic on people’s minds, social distancing, more people doing virtual showings instead of physically visiting properties, technology, and social media for real estate is more important now than ever. Vittorio and his team are extremely prepared and take full advantage of every opportunity to leverage social media to help sell real estate.