Multi-Platform isn’t “one for all”

Why is it a problem?

In order to produce entertaining and relevant content for a platform, the content should be tailored to the experience that platform delivers to it’s audience.

Back to radio:

So what about that radio producer description: “Must be able to produce an entertaining, informative, relevant show for multiple platforms.”

MULTI-PLATFORM EXISTS, AND WORKS:

It’s worth noting that some content can move seamlessly from one platform to another. TV channels show movies all the time, and it works pretty well.

END OF RANT:

If the morning show producer at a News-Talk radio station is actually expected to create “an entertaining, informative, relevant show for multiple platforms” then I hope they are getting paid a really big salary.

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Father, husband. Created the WarnerMedia Podcast Network. Wheel, snipe, celly.

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Tyler Moody

Tyler Moody

Father, husband. Created the WarnerMedia Podcast Network. Wheel, snipe, celly.