2016 Coffee Trends

Growth of gourmet

“Between 2008 and 2016, past-day consumption of gourmet coffee beverages soared from 13% to 36% among 18–24 year olds, and from 19% to 41% for those 25–39.”

Values-driven

“As many marketers have realized, Millennials, whose purchasing power is growing (with about $200 billion in purchasing power each year) are conscientious shoppers, and want to feel good about where they spend money. They prefer to support companies that reflect their own values on an organizational level, and products and services which add value to their lives.”

An appetite for quality

“The average retail price that select specialty roasters charged for lots that included growers’ names was an average of $9.95 higher per pound than the average retail price of those that didn’t.”

Subscription

“Door-to-door delivery opens the door to more intimate interactions. By building relationships (and trust) over time, subscription services are positioned to educate and inform consumers on key issues facing the coffee industry.”

Conclusion

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Product @ Instacart • 2x Founder • Author

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