The Discovery Gap

Online retailers are notoriously poor at facilitating discovery.

Lookup or lookout


Browsing the fiction category on

Personal service

Online clothing retailer Trunk Club offers customers assistance from a personal stylist.

Social signals

Foursquare augments their browse experience with context from your friends.


Spotify’s Discover Weekly Playlist curates a mixtape of fresh tunes for you every week. learns what kind of coffees you like and provides personalized recommendations.

Mind the gap



Product @ Instacart • 2x Founder • Author

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