The Discovery Gap

Online retailers are notoriously poor at facilitating discovery.

Lookup or lookout

Browsing

Browsing the fiction category on Amazon.com.

Personal service

Online clothing retailer Trunk Club offers customers assistance from a personal stylist.

Social signals

Foursquare augments their browse experience with context from your friends.

Personalization

Spotify’s Discover Weekly Playlist curates a mixtape of fresh tunes for you every week.
Crema.co learns what kind of coffees you like and provides personalized recommendations.

Mind the gap

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Product @ Instacart • 2x Founder • Author

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