Toyosi Oduyale – Medium

Toyosi Oduyale

Toyosi Oduyale

Customer vs Consumer: What is the Difference and Why Should You Care?

These two words are often used interchangeably. But what is the actual difference between them, and why should brands care?

Aug 19, 2020

Customer vs Consumer: What is the Difference and Why Should You Care?

Aug 19, 2020

Toyosi Oduyale

Noise vs Communication: Why your leads are not converting to sales

One of the most notorious reasons why brands don’t convert leads into sales is this: too much noise. Ever had a conversation with someone…

Jul 2, 2020

Noise vs Communication: Why your leads are not converting to sales

Jul 2, 2020

Toyosi Oduyale

Why Your Ad or Campaign Does Not Look Like It Did In Your Head

Ever had a super amazing plan for your brand’s marketing? Maybe online content, an event, a full-on campaign, a new launch, or just…

Jun 5, 2020

Why Your Ad or Campaign Does Not Look Like It Did In Your Head

Jun 5, 2020

Toyosi Oduyale

Your Consumer Needs You – Value Proposition

Why should a consumer purchase what you offer? A lot of brands believe that the innovation they’ve created or the great feature of their…

Apr 30, 2020

Your Consumer Needs You – Value Proposition

Apr 30, 2020

Toyosi Oduyale

Diamonds Are NOT Forever, Legendary Marketing Is.

Ever heard the phrase “A Diamond is forever”, or “Diamonds are a girl’s best friend”? These statements are the echoes of one of the most…

Apr 2, 2020

Diamonds Are NOT Forever, Legendary Marketing Is.

Apr 2, 2020

Toyosi Oduyale

Are You Selling a Commodity or a Brand?

What’s the difference and why does it matter? As a business or company, your central aim is to make profit and increase profit. Your most…

Mar 26, 2020

Mar 26, 2020

Toyosi Oduyale

Brand Strategy is Not That Complex

For many Entrepreneurs, Startups and SMEs, the focus when they get started is to sell and make profit. What many fail to realize is that…

Mar 19, 2020

Mar 19, 2020

Toyosi Oduyale

Toyosi Oduyale

Brand Strategist. Founder & Principal Consultant at The Y Brand, a consulting firm that helps entrepreneurs and businesses create powerful brands.

Following

Help
Status
About
Careers
Press
Blog
Privacy
Terms
Text to speech
Teams