Partnerships and collaborations have always existed because it is a great marketing and advertising strategy to boost awareness and break into new markets for both parties. For a partnership to work, it must be a mutually beneficial arrangement. However, cross-industry partnerships have been booming in the last few years where unexpected brands from different fields come together to create unique products and experiences.
Not only are they tapping into new customer bases, there is a certain novelty factor when customers are surprised with limited edition collections or one-off collaborations. …
Perception is a fundamental of great design that is key to interpreting and understanding. As humans, we are accustomed to distorting reality to create new ones for ourselves. When a new update or better product is released, we instantly think of the older versions as “bad” but if we had not known about the new improvements, we would have remained satisfied with our existing products. If we were to continuously design a “better” solution, there would be no end to finding a resolved solution to the problem. Instead, we should be trying to design perceptions.
I was once part of…
Within each culture, there are different types of behaviours, habits and influences that define people. Applying one, universal design principle to every culture is not possible.
Recognising the need is the primary condition for design. The details are details. They make the product. The connections, the connections, the connections.
— Charles Eames
As highlighted by Google Interaction Designer, Min-sang Choi in an Awwwards talk, a common argument for any design is “it’s better than…” but the key here is to question what, or who? What are you comparing to? Forget cities and countries but consider target markets in a more…
There are mostly two types of people during the recent COVID-19 lockdown. The Chilly Millies who are enjoying some personal time alone, taking things easy and the Go Getters who are busy getting the most out of it by building on self development or learning a new skill.
Wedged between the two, I found myself taking up several online courses to give something new a go — coding. It has been a solid month of intense self learning everyday. However, when I woke up this morning, it felt more like one of the odd Chilly Milly days. …
The Flâneur, or flâneuse (female equivalent) is a French word that means “stroller” or “lounger”. Historically, they were representatives of the urban higher class with the freedom to wander detached from society for the purposes of acute observation. Being a flaneur carried all sorts of rich connotations — urban explorer, idler and man of leisure.
The main purpose is to wander, without any real objectives though, it is the opposite to doing nothing. According to Honoré de Balzac, Flânerie is “the gastronomy of the eye”. Walter Benjamin, German Jewish philosopher described the flaneur as a modern urban spectator and investigator…
A multidisciplinary designer who is fascinated by experimentation, human behaviour and sushi. http://cassandratang.me