By Steve Howe

I’d like to introduce you to someone.

That’s my alter ego, Esteban. He might stick his nose in again a bit farther down. But that’s what humans do, right?

Your audience is (most probably) made up of humans. But sometimes it’s all too easy to slip into robo-speak.

Imagine you meet a friend for a drink. She tells you there’s a job opening at her startup. You ask for more info, then she launches into a 20-minute monologue that includes a summary of the responsibilities, desirable attributes, and org structure. She uses phrases like:

But…


Our vision at Typeform is to “make things a little more human.” replace unnatural moments of interaction between people and machines with the most innate form of communication: the conversation. By leveraging its beauty and simplicity, we allow real people to learn about each other — creating a context where conversational data collection can thrive.

As the man in charge of analytics I wonder: what does this mean for our team? How can we data scientists make things a little more human?

The team’s long-term vision for AI is ambitious: reproduce what’s going on in an actual human conversation. In…


Living walls, a barception, and a pinch of serendipity — it’s all in the photo tour.

Opening day, a bit before 10 a.m.:

“Is the bar open yet?”

A lady from the neighborhood was looking for her morning coffee. She saw an open door, and walked in. Only it wasn’t a new neighborhood bar, it was the front door to our new office.

We were happy to hear that our new space feels so welcoming. Benvinguts, Bienvenido, Bem vinda, Üdvözöljük, Willkommen — Welcome.

Come on in, the bar’s open!

So yeah, we have a bar. Why? We wanted a place to bring people together. Whether for a morning coffee or an afternoon beer, people need a spot to congregate.

It’s great for…


Using an engaging, conversational interface, thousands of marketers easily create their buyer personas.

I t had all the makings of a great speech. It was powerful. It was personal. And he delivered it perfectly.

Problem was, President Obama spoke to the wrong crowd.

On January 25, 2011, Obama gave his third State of the Union address. He delivered a masterful speech on compromises in Congress. But what the American people needed was vision and hope. In other words, he created great content, but for the wrong audience.

It’s a lesson that all good orators, content creators, and businesses should know by now: If you want to have impact, you’ve got to know your…


And how you can use them to interact with your customers, employees, and teams.

C an you imagine Bill Gates using a Mac? How about Richard Branson flying United? And Mark Zuckerberg using Myspace? No, no, no.

Founders use their own products because they believe in them. At Typeform, we feel strongly about our product, too.

We use typeforms for all kinds of interactions — from job applications, employee feedback, and creative content marketing, to organizing team events, validating product ideas, and handling customer requests.

Ready for your interactive tour? Need some ideas for how to interact with your customers, employees, and teams? …


How we overcame our Achilles heel to bring you typeforms on the go.

S tuffing your desktop into your back pocket is a very impractical thing to do. Think of the back pain, the asymmetrical sitting, the incessant mockery from friends and family. A sort of post-millennial tech version of the “Costanza Wallet Syndrome”.

Then what do you do when the product you love is a superstar on desktop but MIA from your favorite handheld device? You kill the product manager! Kidding. But you do corner them to come up with something new. And that something is Typeform LITE.

Now available on Android and soon for iOS, LITE lets any typeformer quickly build…


Are you ready for the next evolution of UX: the human experience?

Part I: Experience is everything

The origin of imagination

Around 70,000 years ago, Sapiens figuratively ate an apple from the Tree of Knowledge, and a mutation occurred that scientists still can’t explain to this day. According to Yuval Noah Harari, author of Sapiens: A Brief History of Humankind, between 70,000 and 30,000 years ago, new ways of thinking and communicating suddenly propelled Homo Sapiens to the top of the food chain.

This ‘mutation’ led to the invention of boats, oil lamps, and the bow and arrow. The sewing needle enabled entire tribes to shed the fig leaf and stay warm during harsh winters. Spear technology (circa 45,000 B.C.) was…

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