Ambitious Guilt: No longer feeling guilt when a side product/idea dies.

Ambitious Guilt is the worst. Stop the guilt for starting and not finishing things. It’s often about the journey not the end.

Let me be the first to say I start many more things than I finish. My pitch deck is decades long. This week alone I sketched, drafted, designed, UX’ed or coded 4 different projects. That will assuredly never see the light of day.

Then something different happened. That rare moment in an ambitious designers life when they see something come to fruition. I…



Director of Product Design & Creative Consultant

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