Why Should you brand yourself?

Regardless of age, regardless of position, regardless of the business we are in all of us need to understand the importance of branding. We are CEO's of our own companies: Me Inc. To be in Business today, our most important job is to be the head marketer for the brand called You. Tom Peters

A certain lady who ran a charity organisation asked one of the richest man in America to be a guest of honor at a fundraising event. The billionaire agreed to do it for 5 million dollars. “Absurd” she said , “ where do you expect a charity organisation that is trying to raise money to get that kind of amount?. But the Billionaire chuckled saying “ you don't understand my value. Go and book a stadium and announce that i will be speaking at your event and charge 5000 dollars. people will come because everyone wants to hear me speak on how to make money. You will have enough money to pay me and a lot of money left for the charity” Morale of the story is when you are branded you know your VALUE. The formula for value is Total value= real value +perceived value

How you handle yourself determines your value . The way you act , look and speak all contribute to the establishment of your brand. when you are branded people buy from you. No one wants a no name brand. As the CEO of your brand it is your job to ensure that you invest in yourself for it will prove to be beneficial. The statement “bet the Jockey not the horse” has always been tossed around in industries. i find it very profound .There are countless examples in which a great entrepreneur has taken a moderately good idea and ridden it to outstanding success — but very few in which a mediocre entrepreneur has turned a great idea into a smash hit. Investors always invest the entrepreneur. Given the choice i always choose a great entrepreneur over a great idea. That’s the power of branding . Your worth, Your value translates into everything you will do and it doesn't matter if its in business or life in general.