Ty Van DuynQuantitative vs. Qualitative: Do Numbers or Words Reign Supreme?Both quantitative and qualitative research excel at efficiently expressing data in an easy-to-process style for the reader. However, the…3 min read·Nov 9, 2023----
Ty Van DuynMarshall McLuhan: Was He Ahead of His Time?According to Rosenberry and Vicker, Marshall McLuhan was a Canadian media scholar who became famous for his analysis of the role of pop…3 min read·Oct 23, 2023----
Ty Van DuynThe Elaboration Likelihood Model: Are We Making Decisions with Our Heads or Our Hearts?According to Rosenberry and Vicker, the Elaboration Theory Model (developed by Petty and Cacioppo in 1986) states that there are two ways…2 min read·Sep 25, 2023----
Ty Van DuynThe Two-Step Theory: Where Do We Fall?According to the YouTube channel Mr. Sinn, the two-step flow theory states that the mass media distributes news to opinion leaders, and…2 min read·Sep 11, 2023----
Ty Van DuynThe Bullet/Hypodermic Needle Theory: Is It Relevant in 2023?According to Shraddha Bajracharya, the Bullet Theory (Or Hypodermic Needle Theory) states that the message sent by the media is snet to an…3 min read·Sep 4, 2023----
Ty Van DuynSuper Bowl Commercials: The Good, The Bad, and The UglyWhether you love or hate sports, you probably found yourself tuned into the Super Bowl on Sunday. The Super Bowl is more than just a…6 min read·Feb 18, 2023----
Ty Van DuynThe Social Dilemma: A Masterclass in FearmongeringThe Social Dilemma. Critically acclaimed, positively accepted across the world, and one of Netflix’s most successful documentaries of all…7 min read·Nov 3, 2022----
Ty Van DuynThe Longest Offseason in Sports: How the Macon Bacon Handle It.When it comes to every sport played in America, no single sport has a longer offseason than Summer League Baseball. After just two months…6 min read·Oct 3, 2022----
