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When a ride is always at your fingertips, the experience can be magical. That’s one reason why we’ve already seen thousands of apps integrate Uber into their services — including Foursquare, Moovit, Paperless Post and Amazon Echo.

From the beginning we’ve been working to build a full-featured developer platform that sparks creativity, whether you want to launch a custom API implementation or simply drop Uber into your app with the Ride Request Widget. But functionality on its own isn’t enough: speed matters too. …

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