Personal Recommendations Based on the Artificial Intelligence Utilized by the Ubcoin

Ubcoin is actively developing a system of personal recommendations based on artificial intelligence for the purpose of integrating the system into its platform. Ubcoin is a unique crypto-to-goods exchange — a blockchain-based platform where everyone can buy or sell real goods for cryptocurrency. Ubcoin is conducting a public token sale now having raised more than 4 million dollars from private investors and some undisclosed amount from institutional ones — the Inventure fund and the Singapore-based Amereus fund. Ubcoin will be part of the Ubank mobile app that is pre-installed by Samsung in 10 countries and has over 16 mln installations worldwide. You can buy Ubcoin tokens with a discount now on https://ubcoin.io/en

An automatic system, which generates personal recommendations is critical for the success of the marketplace. Personal recommendations increase the conversion of sales by showing users products or services that users are most likely interested in purchasing. The introduction of system-generated personal recommendations raises the revenue of the partners of the service, and makes finding goods more convenient for the clients. The system effectively creates an environment where users spend more time on the service, make more purchases, and all the while inspect only products relevant to the users themselves. The implementation of a system that creates personal recommendations leads to an increase in marketplace revenues, as well as an increase in the loyalty of buyers and sellers.

The value and effectiveness of this approach was demonstrated by Netflix, when in 2006 it held a competition that changed the idea of the value of the available information about the client. The company was faced with the task of increasing the conversion of content purchases and improving the customer’s customer experience. Netflix organized a contest with a prize fund of $ 1 million. At the end, by investing $ 1 million, Netflix got the effect and benefits of hundreds of millions of dollars.

The Ubcoin team, understanding the importance of personal recommendations, began developing its own solution.

The Ubcoin solution is based on machine learning technologies, on the algorithms of collaborative filtering. Regarding the traditional machine learning approach, features and an objective function are fed into the input, then the collaborative filtering features are contained both in the object that is the advertisement and in the user data. On a similar principle, search algorithms work on the Internet, where information is used both about the site, and about the user and the search query.

For Ubcoin tasks, characteristics of the object are analyzed, such as the text of the description of the goods and the image of the goods. To describe the product image, Ubcoin uses pre-trained AI in conjunction with the neural network regarding the ImageNet images and pre-trained in product images. The task of the neural network is to recognize the specific objects in the image.

For the extraction of features from the text, a selection of topics based on classification and clustering of text ads are systematically used. For this, the text is translated into a vector by using the TF-IDF algorithm.

Then, the text goes through the procedure of normalization and lemmatization, after which algorithms of logistic regression and random forests are used. To determine the significance of words, the algorithm Word2Vec is used. Word2Vec translates words into a vector form which allows it to perform mathematical operations on them.

The solution works as follows: the user places ads on the Ubcoin platform. Artificial intelligence analyzes user information, ad parameters, ad text, image, and how other users viewed and interacted with this ad and other ads. Based on the generated information, a prediction model is constructed, effectively predicting which ad will appeal to a specific user.

The Ubcoin team makes a crypto-to-goods exchange platform for exchanging goods for cryptocurrency, using modern algorithms of artificial intelligence, helping users find the product of interest. Now, only users decide what is needed.

You can buy Ubcoin tokens with a discount now on https://ubcoin.io/en