The Choice to Business Relevance is a Hard One

  1. In-depth redesigning of processes, tools, methods and ways of working from what already exists,
  2. Reimagining new business models,
  3. Starting completely from scratch, and
  4. Developing new skills and capabilities.

Regardless of the path, individuals, families, companies, communities and nations chose, they will have to be ready to do all four to varying degrees, all of the time to remain relevant. Growth will become the output of one’s “relevance factor” and ones willingness and comfort to stay relevant. This will determine value for customers or clients, and it is a choice.

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