The early years of the New York City subway system provide an important lesson on fragmentation. For the first half of the 20th century, the New York City subway system was operated by two private companies and one city-owned agency. Connecting between these different transit fiefdoms was difficult for passengers and required paying a separate fare.

This was not a seamless and customer-oriented experience.

Two Different Journeys

Unfortunately, this type of fragmented transportation experience is not a thing of the past. The friction and subpar customer experience that comes with fragmentation still very much exists in cities around the world…

Editor’s Note: The following is a guest post from Ubirider CEO Paulo Ferreira dos Santos and HypeLabs CEO and Co-Founder Carlos Lei.

A smartphone is — amongst other things — a collection of sensors that can pinpoint a user’s location and detect the presence of others in the immediate vicinity.

More importantly, nearly everyone owns a smartphone. It’s precisely this ubiquity that make smartphones so useful for contact tracing efforts aimed at halting the spread of COVID-19.

The transit and mobility sector is nothing if not diverse. It ranges from the most traditional of public transportation agencies to cutting-edge mobility startups focused on bicycles and scooters. It encompasses private tour bus and coach operators, airport shuttle services, private ferry companies, and various other private sector transit operators.

Despite their outward differences, all of these entities share one fundamental similarity: Their businesses depend on ridership. Riders mean revenue. Without riders, none of these entities can function for the long term as viable operations — not even the ones that receive government subsidies.

The coronavirus, however, has brought all…

Over the past decade, digital transformation has forced one industry after another — from retail and entertainment to financial services and hospitality — to throw out their old playbooks and fundamentally rethink how they operate.

Not to be left out, the transportation and mobility space has dipped its toes in these transformative waters, primarily through the debut of companies offering on-demand services for cars, bicycles, scooters and nearly every other imaginable form of personal mobility.

But what about the entities that operate trains and buses and ferries? These multipassenger modes of transport are the workhorses of any transportation network, and…

Population surges are overwhelming transportation infrastructure. How should cities respond?

Photo by Alexander Popov on Unsplash

Urban populations are growing rapidly and threatening to overwhelm existing transportation infrastructures. Thankfully, the solution is in our hands — literally. The mobile phones we carry nowadays can be a key component in solving these systemic challenges. Mobile systems can help cities manage transportation services demand, for example, by providing travelers with real-time updates. Mobile payments can reduce friction for citizens trying to use city services, ultimately leading to an increase in quality of life.

The demand for mobile service has skyrocketed. The sharing economy and people’s reliance on mobile…

Photo by Vita Marija Murenaite on Unsplash

Lisbon, capital of Portugal, is considered to be an incredibly picturesque and captivating city, Lisbon has more UNESCO World Heritage sites and museum treasures than most other European nations. This friendly city also makes for an ideal base to visit and explore some of the country’s other outstanding attractions. Like every great city, there are various means of transportation for getting around Lisbon.


The two tram lines in the city are a favourite mode of Lisbon transport for both locals and tourists. Being one of the more popular ways of getting around Lisbon, they can be extremely crowded. …

Photo by mentatdgt from Pexels

Simplification is an increasingly important goal for today’s busy, overworked, and stressed-out, business travellers. According to a 2017 survey by Association of Corporate Travel Executives (ACTE), program simplification is a strategic priority for corporate travel managers heading into 2019. Benefits of simplification include improved traveller satisfaction, reduced cost, and time saved.

In turn, these efficiencies all enable greater productivity and certainty for the traveller, which are key objectives for business travel, leading 72 percent of travel buyers to indicate simplification will be a strategic priority for the year ahead.

This growing demand for simplification is leading to more requests for…

Mobility underpins everything we do as individuals; as communities; as regional, national and international economies. Yet it is widely cited as one of the most intractable and universal challenges faced by cities the world over.

Historically, mobility has been viewed largely as a product, which includes the vehicles, physical infrastructure and fuels required to move people around. Increasingly, however, mobility is approached as a service.

By supplementing urban planning and management practices with digital technologies, there is an opportunity to improve mobility services for citizens, while managing a growing demand on physical transport networks and generating wider economic and environmental…

The rise of on-demand transportation services has transformed transportation in urban and suburban regions. Originating with ridehailing and more recently expanding to bikes, scooters, and car-sharing, Mobility-as-a-service (MaaS) has emerged as a viable alternative to personal vehicle ownership or use. In many cases, it’s facilitating mobility across cities with subpar public transportation options.

MaaS is the integration of various forms of transport services into a single mobility service accessible on demand. A MaaS operator facilitates a diverse menu of transport options, be they public transport, ride-, car- or bike-sharing, taxi or car rental/lease, or a combination thereof.

MaaS platforms make…

Visiting Porto? Here’s how you can move around town

Photo by Everaldo Coelho on Unsplash

Located in the north of Portugal, Porto is the second largest city in Portugal.

Covered by an ever progressing, accomplished transport network, getting to Porto could never be easier whether it be by plane, bus, car, boat, train or metro. Travelling within the city is made simple should you go by public transport, your own car or a hired one.


​The Francisco Sá Carneiro Airport, located 11km from Porto, is an award winning, contemporary structure, well equipped to meet the increasing demands of today’s air traffic, operating regularly with 14…

Pick by Ubirider

Pick integrates and combines different transport modes with a mobile fare payment feature. It offers more travelling options, under one seamless experience.

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