Silvia Casarin

…onality Sliders” sounds delicious, but it’s really just another whiteboard thing. In this exercise, you’ll position your company’s “sliders” between pairs of brand extremes:

…fies as an “audience”? Customers, for sure, but you can think more broadly by asking this question: Whose opinion do you care about?

…ions, but they’re not the whole picture — you need to know who you’re talking to. In this exercise, you’ll list all your possible audiences, then figure out who’s most important.