…n the importance of craft, but ended by belittling craft in the name of the greater good of legacy. Craft, several speakers stressed, is “aesthetics” and the real work is “reframing problems.” This is a completely false dichotomy, similar to the strategic vs tactical showdown in its missing of the point. Problem framing has limited impact if it doesn’t end in well-crafted output, while craft becomes undervalued if it isn’t aimed at an understandable problem. Both are important.
According Fogg, “People are generally resistant to teaching and training because it requires effort. This clashes with the natural wiring of human adults: We are fundamentally lazy. As a result, products that require people to learn new things routinely fail.”
… product managers to make the right investments at the right time and to justify those investments. While designers are accountable for imagining the best possible user experience, product managers are accountable for what should be built and why.