Patagonia Wants You to Stop Buying Its Clothes
Lon Koontz
1937

Patagonia, a true ‘Ueber-Brand’, as we call them. Creating Meaning and Myth beyond the Material, seducing us rather than selling to us and Shing from the Inside Out, truly living its Mission. Here is our take on Patagonia as a modern Prestige brand and the key drivers for its long-term appeal and business success: