Kris UgbajaSell Benefits!Here's a tip from SPIN Selling, the bestselling book on sales by Neil Rackam.2 min read·Mar 24, 2022----
Kris UgbajaMake Me SpecialMary Kay Ash said the words a long time back: treat me like I've got a sign that says 'make me special'.1 min read·Mar 23, 2022----
Kris UgbajaThe Reason Good Brands SurviveGood brands survive on effort. And not the one-time only kind — that's luck. Good brands get lucky, and bad brands do too. What keeps one…1 min read·Mar 22, 2022----
Kris UgbajaDrop the extras, Sell a needDon’t stick to selling your product’s good features and long-winded advantages. Those are the things you care about. What your customers…1 min read·Mar 9, 2022----
Kris UgbajaIn Memory of the Good Brand that DiedWhen your brand ceases to be no more than one more product name in a choked-up category, relevance dies.1 min read·Mar 7, 2022----
Kris Ugbaja3 Things They Should Teach You in Brand School.Three (3) lessons America’s second-largest Burger chain can teach you about your brand, time, speed and loss.2 min read·Oct 6, 2021----
Kris UgbajaIf you want to get paid, create valueI love because it reads like all the best things: simple, unpretentious, no big words. Value is the biggest word it’s got, and can simply…2 min read·Jun 8, 2021----
Kris Ugbaja24/03/2021 - 18:47pm.I don’t do long drawings. A sketch with a lot of details, intricate ones that require you to just get in there and get brushing and…2 min read·Mar 24, 2021----
Kris UgbajaJanuary 6, 2019. In Afghanistan, People Died.In Northeastern Afghanistan, at least 30 killed as a Gold Mine collapsed on Sunday. Another tragedy to afflict a nation torn by war for…2 min read·Jan 8, 2019----