Kris UgbajaSell Benefits!Here's a tip from SPIN Selling, the bestselling book on sales by Neil Rackam.Mar 24, 2022Mar 24, 2022
Kris UgbajaMake Me SpecialMary Kay Ash said the words a long time back: treat me like I've got a sign that says 'make me special'.Mar 23, 2022Mar 23, 2022
Kris UgbajaThe Reason Good Brands SurviveGood brands survive on effort. And not the one-time only kind — that's luck. Good brands get lucky, and bad brands do too. What keeps one…Mar 22, 2022Mar 22, 2022
Kris UgbajaDrop the extras, Sell a needDon’t stick to selling your product’s good features and long-winded advantages. Those are the things you care about. What your customers…Mar 9, 2022Mar 9, 2022
Kris UgbajaIn Memory of the Good Brand that DiedWhen your brand ceases to be no more than one more product name in a choked-up category, relevance dies.Mar 7, 2022Mar 7, 2022
Kris Ugbaja3 Things They Should Teach You in Brand School.Three (3) lessons America’s second-largest Burger chain can teach you about your brand, time, speed and loss.Oct 6, 2021Oct 6, 2021
Kris UgbajaIf you want to get paid, create valueI love because it reads like all the best things: simple, unpretentious, no big words. Value is the biggest word it’s got, and can simply…Jun 8, 2021Jun 8, 2021
Kris Ugbaja24/03/2021 - 18:47pm.I don’t do long drawings. A sketch with a lot of details, intricate ones that require you to just get in there and get brushing and…Mar 24, 2021Mar 24, 2021
Kris UgbajaJanuary 6, 2019. In Afghanistan, People Died.In Northeastern Afghanistan, at least 30 killed as a Gold Mine collapsed on Sunday. Another tragedy to afflict a nation torn by war for…Jan 8, 2019Jan 8, 2019