Iconography can be an important part of a company’s branding. Iconography gets to the heart of UI design: it can make or break the usability of an interface. Like every other area of user experience design, any icon in your interface should serve a purpose. When done correctly, icons can help you guide users intuitively through a workflow without relying on too much copy. Iconic logos are particularly useful to small businesses and startups.
These companies have small budgets. Therefore, having a company name in a logo means the logo can take the name to masses. People can instantly know the company name behind the logo. They can recognize the company and its business. Such a logo can effectively communicate a brand identity of a company. Consult an icon designer. The icons below look really cool. It requires a judgment, though, as to whether the loss of some of the quick recognition of the symbol is worth the added design around the symbol.
At a large size it works just fine, as they function similar to illustrations. At smaller sizes though, a less-dressed solution may be preferable. In line with Material Design’s icon principles, you’ll need to start with a grid. This will help you remain focused on shape, size, and object-placement with your icons. Your design process will be more straightforward if everything is sized correctly.
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