YooJin Choi

…u’re assembling a portfolio, remember that your experience is more about the “how” than the “what.” Speak to the problems you solved, your approach and process, and the impact you had.

Recognizing that summary measures don’t pick up incremental product changes is the first step in avoiding the satisfaction trap. To be clear, satisfaction questions aren’t bad…

… other words, the central question was: are we making Facebook better?

To find out, we turned to sentiment surveys, which were desirable over other approaches for a few reasons. Qualitative testing, which drove the…