Ujjwal AnandinExperience ModelingRole of politics in designan important tool to transform vision into preferred outcomeNov 22, 2021Nov 22, 2021
Ujjwal AnandConnecting Needs to ValueIn his 1983 book, The Marketing Imagination, Theodore Levitt, a Harvard Business School Professor had referred to Leo McGinneva’s quote…Nov 15, 2021Nov 15, 2021
Ujjwal AnandinUX CollectiveMental models in research synthesis: setting the user freeAn effective way to capture the nuances of user experienceOct 20, 20212Oct 20, 20212
Ujjwal AnandinUX CollectiveThe purpose of a journey map and how can it galvanize action?Recognizing types, roles and pitfalls — an effective way to make journey mapsOct 6, 20211Oct 6, 20211
Ujjwal AnandinExperience ModelingFossilizing people into models. What do we gain and what do we lose?Back in the 1980’s Apple democratized computers by integrating Xerox Parc’s intuitive GUI, which was more usable and easy to understand by…Sep 13, 2021Sep 13, 2021
Ujjwal AnandinExperience ModelingLet me tell you three stories to explain “What is an experience?”What “product experience”, “service experience” and “brand experience” are and how are these different from “life experiences”?.Aug 30, 2021Aug 30, 2021
Ujjwal AnandGood vs Bad visual Design- what’s the difference?Give me examples of “ good and bad visual design”Nov 25, 2019Nov 25, 2019
Ujjwal AnandHow to not get overwhelmed by opinions: 6 stepsDo you feel that you give up too easily on your. ideas and get influenced by the advice and suggestions of others? It could be your…Aug 25, 2019Aug 25, 2019
Ujjwal AnandFrom the idea of “Co-EXISTENCE ” to the catastrophe of “CO-EXTINCTION ” – A designer’s point of…How can we reverse the damage that we have done to earth? Can we really do it from the point where we are standing today?Aug 24, 2019Aug 24, 2019
