Ujjwal AnandinExperience ModelingRole of politics in designan important tool to transform vision into preferred outcome4 min read·Nov 22, 2021----
Ujjwal AnandConnecting Needs to ValueIn his 1983 book, The Marketing Imagination, Theodore Levitt, a Harvard Business School Professor had referred to Leo McGinneva’s quote…5 min read·Nov 15, 2021----
Ujjwal AnandinUX CollectiveMental models in research synthesis: setting the user freeAn effective way to capture the nuances of user experience11 min read·Oct 20, 2021--2--2
Ujjwal AnandinUX CollectiveThe purpose of a journey map and how can it galvanize action?Recognizing types, roles and pitfalls — an effective way to make journey maps10 min read·Oct 6, 2021--1--1
Ujjwal AnandinExperience ModelingFossilizing people into models. What do we gain and what do we lose?Back in the 1980’s Apple democratized computers by integrating Xerox Parc’s intuitive GUI, which was more usable and easy to understand by…7 min read·Sep 13, 2021----
Ujjwal AnandinExperience ModelingLet me tell you three stories to explain “What is an experience?”What “product experience”, “service experience” and “brand experience” are and how are these different from “life experiences”?.6 min read·Aug 30, 2021----
Ujjwal AnandGood vs Bad visual Design- what’s the difference?Give me examples of “ good and bad visual design”4 min read·Nov 25, 2019----
Ujjwal AnandHow to not get overwhelmed by opinions: 6 stepsDo you feel that you give up too easily on your. ideas and get influenced by the advice and suggestions of others? It could be your…4 min read·Aug 25, 2019----
Ujjwal AnandFrom the idea of “Co-EXISTENCE ” to the catastrophe of “CO-EXTINCTION ” – A designer’s point of…How can we reverse the damage that we have done to earth? Can we really do it from the point where we are standing today?4 min read·Aug 24, 2019----