This Friday The Day That I Finally Admitted #FFFlip Fucking Flopped.

Failure. Nothing to celebrate. It’s something I have written about before. Something that many people hate talking about. A bit like depression. Something people don’t like to think about. But something that affects many of us. Especially those of us in the start up world.

For some, failure is part of the process. And I am hoping that is the case for me as well. It will not stop me. It is just an obstacle. As a wiser man than I said:

“When obstacles arise, you change your direction to reach your goal; you do not change your decision to get there.” ― Zig Ziglar

So FFFlip has flopped.

My fast photo montage maker has failed. Born only a year ago in Bali. And launched as a #FFFlip concept at Business Rocks. It has been squished between the twin cudgels of technological advance and an apathetic market place. We never found product market fit before other players did similar things.

Instagram and Facebook now, a year or so on, now do similar things. They kinda do FFFlips. But our dreams of going viral never took off. And after trailing the idea in more than 8 different demographics. Spending thousands of pounds and hundreds of hours. Nothing really did enough to make it worth investing in again.

FFFlip never went viral enough.

So what do we learn from this?

Normally I would do a deep introspective look at it all. Citing lack of time, resources, team culture, my own mental health and other things for the failure. But not this time.

As I have realised that learning from the negative moments might be a great way to learn as a start up. It’s not a great way to live, as a start up founder. So what can we take from this to bring into the next idea? What will we do differently? What, perhaps, can you learn from my / our mistakes.

Play To Your Strengths.

Next time we will not go into a new area. We will stay in areas which we know well. Which I have years of experience in. So in education and B2B marketing / training.

Know Your Weaknesses.

So becoming a lot more Tao about things. The round peg should go in the round hole. If you / we don’t have a strong team focus then let’s not create a team. If we don’t have data scientists yet — don’t make the idea about data. Which leads into the next point…

Cut down on the cutting-edge technology.

So AI and data are all very clever and great buzzwords. So are mixed realities and crypto currencies. But unless you are great at them already why start a start up in them? FFFlip only got clever when you added in AI and data reading. And that needs traction and numbers to really work. We didn’t get that — so we failed.

Kiss it.

Keep it short and sweet or simple stupid. Perhaps people can make really techie stuff. In fact, it’s easier and easier to with things like IBM Watson. But do people really understand the value proposition enough? Maybe do something that is already understood and do it slightly better.

Disrupt Yourself.

In the end, innovation might not be everything. Trying to introduce a new way of doing something might give people the outcome they want. I.e. more social media engagement. But are they willing to change enough for you? Most probably not. You might have to disrupt your own disruptive thinking.

As you can tell from the above — I don’t have the answers.

But hopefully something there might have made you think. It certainly has made me think. Oh…. And my new idea. Is an old idea. Nothing innovative, apart from maybe, the business model.

It’s a platform. A walled garden for your own company’s content. Where you can drill in and see what content is working for each specific individual. Something our clients with Great Marketing Works already want.

Something that might work in education and in larger businesses. Something that might even work in HR and in onboarding.

Viddu — a gamified learning management platform where you pay per person.

It’s the 10th business idea of mine for this life time… so the odds are with me.

What do you think?

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