A good example of this is the “Ask the Audience” lifeline on the game-show “Who Wants To Be A Millionaire”.
The DAO: How to not fuck it up.

It’s funny because the answers to the ask the audience are accurate in america, but so consistently wrong in Russia that most contestants are wary of the response.

In the popular book “Sway: The Irresistible Pull of Irrational Behavior” it actually talks about some of the possible reasoning behind this.

It’s not that they are dumb, the audience is obviously aware of the right answer. They are simply choosing the wrong one on purpose. The theory, as far as I understand it, is that their culture has a history of rich people taking advantage of them, and it’s galvanized a strong sense of resentment to people who are “lucky”.

Sometimes measuring crowds is not as much measuring the right answer, but measuring the sentiments that they have toward other people.

I wonder how this might change if you’ve got some skin in the game ala the structure of the DAO.

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