The most important thing to do when you have an audience

What’s the most important thing you can do when you have an audience?

The answer: tell a story in a compelling way. Storytelling is hard-wired into our brains. It’s human, universal, and has been around since the dawn of time. When you tell a story you will captivate your audience much more than if you don’t. You’ll be able to get your point across in a much clearer, more direct way.

Think about the best TED talk you’ve ever seen. One of my favorites is Steve Jobs’ Stanford commencement speech, where he gives amazing life advice. He tells stories about his life and relates them to the advice he’s trying to give.

Pastors do this every Sunday with their sermons. They reference stories from the Bible and relate them to their message for today’s modern world.

Whether it be an anecdote, a funny tale of when the server exploded, or how your team reacted when you introduced a new Agile concept, having a relatable, compelling, or funny story is the way to make your next talk stand out.

Put this slide in your next deck.

Here’s the exercise: Force yourself to put a slide with the words “story time” somewhere in your next deck. Use your story to help drive your message home.

Find your story and tell it!

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