What is Cash Flow?

Uluc Sener
3 min readJul 6, 2023

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Cash flow is the movement of money in and out of your business. Cash flow tells your narrative about how much money you have available at any given time. Cash inflows come from revenues you earn, while cash outflows include expenses such as rent, payroll, supplies, and debt payments.

There are two types of cash flow: positive and negative. Positive cash flow means you have more money coming in than going out. It’s a sign of financial strength and stability. Negative cash flow, on the other hand, means you have more money going out than coming in. This can be a sign of financial distress and can lead to insolvency if left unmanaged.

Cash flow can be generated by three activities in a business. These are Operating Activities, Investing Activities and Financing Activities. Although the Statement of Cash Flows always reflects these three types of activities there are two different methods used in preparing this financial statement: Direct and Indirect Method. I will elaborate on this in one of my next posts.

Why is Cash Flow Important?

Cash flow is important because it affects your ability to pay for expenses, make investments, and meet your financial obligations. A healthy cash flow helps you operate your business without worrying about unpaid bills. Positive cash flow can also enable you to take advantage of opportunities for organic & inorganic growth, expansion, and new investments.

Cash flow is also important when it comes to managing debt. If you have positive cash flow, you can make timely payments on your loans, reduce your debt-to-equity ratio, and maintain a good credit score. However, if you have negative cash flow, you may struggle to make your loan payments, which can affect your creditworthiness.

How to Manage Cash Flow

Managing cash flow is crucial for the success of your business. Here are some tips to help you manage your cash flow:

1. Forecast your cash flow: Make a projected plan of your future cash inflow and outflow to estimate the liquidity of your business.

2. Monitor your cash flow: Monitor your cash flow on a regular basis (daily, weekly, monthly). Use accounting software to track your income and expenses.

3. Manage your expenses: Make sure your expenses don’t get out of hand by cutting excess costs wherever possible.

4. Manage your sales: Make sure your sales process is efficient and any outstanding payments are managed effectively, to ensure a steady cash inflow.

5. Keep yourself familiar with different methods of funding: Understanding different types of loan funding and invoicing financing can help you secure money quickly if you need it.

Managing cash flow helps you understand the financial health of your business. Effective cash flow management requires a strategic approach that includes forecasting, monitoring, managing expenses, and managing sales. By understanding the basics of cash flow, you’ll be able to make informed financial decisions that keep your business running smoothly.

All founders and related parties are welcome! We are helping $1m-$50m SMBs streamline their financial planning and strategy & accelerate growth.

Visit us at https://vteamconsultancy.com and email me directly at uluc@vteamconsultancy.com

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Uluc Sener

Helping startups & SMBs with Fractional CFO and Deal Advisory I 📩 Email me at uluc@vteamconsultancy.com I For more details ⏩ https://calendly.com/ulucsener