THE RUSSIA-UKRAINE WAR: WHAT WE NEED TO KNOW AND HOW WE CAN HELP I used to wake up dreaming of walking on Mars. But of late I have been going to bed after praying for the people of Ukraine, Russia and waking up thinking of Ukraine. I have good friends…

10 THINGS BRANDS COULD DO TO SURVIVE A CRISIS was written under 24-hours, over 4 days, last week. The truth is, I could have done it in one seating, but with two kids doing home-based learning including online piano and French lesson, a full-time job with back-to-back meetings running my…

I love research. Doesn’t sound very creative, I know. To be honest, I detested it till I did my master’s in tech and innovation at HYPER ISLAND. Then I realised research is oh so misunderstood and can’t lumped in one category. There are two types of research. The kind that…

Last December I left Ogilvy to head up a creative department at Weber Shandwick. I was equally nervous and excited. It’s been seven months and I realised something very important — when you start something new inside any agency, it’s like running your own startup. …

1. Shiny isn’t always effective. Bland can be beautiful too when it works. 2. Small isn’t always just a stepping stone. It can be an awesome, agile destination. 3. The loudest person isn’t the `rightest’ person. 4. Strategy isn’t carved in stone. It needs to pivot and evolve once the…

1. Love and respect people because they are people (not because they are rich, famous, of a particular race, religion or nationality). 2. Fight for what you believe in, even if it costs you everything. 3. Be quick to apologise for your mistakes. Being wrong isn’t a bad thing. …

Today there are prosperous nations with strong economies. And third world nations that are in great debt with no way out, their citizens dying of hunger. Today people fight for land and go to war in the name of race and religion. Today more than ever we need world peace. …

My one gripe in life — there’s so much to learn and so little time to do so. I get annoyed that I can’t learn fast enough. Absorb everything around me immediately. …

“For the things we have to learn before we can do them, we learn by doing them.” Aristotle. If there’s one thing I’m truly grateful to Hyper Island for, it’s the inspiration to learn the things I don’t know anything about, by trying them out as I go along. Some…