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What Kind of Person to Be In an Age of Collapse

13 min readFeb 18, 2025

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I’m going to cross-post from my new place for a while. To help us all get through these difficult times. We should all be together right now. I strongly urge you to check out my essays there if you haven’t been keeping up with me, many of the answers you’re looking for are already there.

Hi. How’s everyone? Welcome back old friends, welcome new ones, and here’s a little grin from Snowy to brighten up your day.

Did you watch the Super Bowl? I did. This year, my lovely wife got me into football and we’ve been having a blast. It’s one of those funny things. How did I go so much of my life without watching football?

What did you notice about it? One big theme, as always, was the ads. And as one of the guys who invented modern branding and advertising, I couldn’t help but notice just how awful this year’s were. Because of AI. Ai generated…flying mustaches. Weird fantasies. Singing seals. Just…the stuff of nightmares.

Do you know why that is? It brings us to today’s theme, which isn’t about advertising, but your life, in a world that’s not exactly going so well.

The Missing Adults in the Room

The ads in this year’s Super Bowl were so legendarily bad for a very simple reason. There are no adults left in the room.

In my former industry? The one that I helped create and shape, marketing, advertising, call it what you want? They are gone. What’s left is a shell of an industry, that’s…

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