“Luvo,” the customer service chatbot from Royal Bank of Scotland

Social Media is now one of most used medium for dealing with customer related issues. Brands are now using Twitter and Facebook to respond to customer queries and complaints because curious and dissatisfied customers take their issues up on social media. It is the easiest way to grab the attention of a brand. It is obvious that brands need to respond to customer service issues on social media, as and when they arise. Leading the race in this particular aspect is Twitter, as it is fast, instantaneous and provides more real-time interaction opportunity.

Sensing its usage as a medium for…


Pakistani Facebook users have crossed the landmark of over 20 million Facebook users at the end of the year 2015. The popular social networking website has seen a rapid growth in the last few years.

According to the Facebook audience insights tool, Pakistani Facebook users include 15 million men and around 4.7 million of its members are women. Two third majority of the Pakistani users of Facebook are under the age of 25 which indicates how much popular it is among the youth. Majority of the users are come from the richest 10% of households. …


If you are reading this post, you have already realized how much important it is for you to be found on LinkedIn searches. Whether your goal is to get a job, talent hunt or creating a personal brand, there are things you need to consider to stay on top of the professional social network.

With growing number of 364 million registered users on LinkedIn, its not an easy ask to position your self like back in the days it was. Some people complain that they do everything right but still don’t see magical improvements in their profile rankings mainly due…


Any business whether it is small, big or of any size should start focusing on Digital Marketing. When your prospects are searching and buying products or services online thus it is more essential for any type of business to include digital marketing in their overall marketing strategy.

Digital Marketing can be adopted at any stage of your business. It will be preferred if you have started taking advantages of digital marketing at an early stage as it will help you to reach out to the wider audiences who are looking for your services and products online and they can be…

Umair Qureshi

B2B SaaS Marketing Technologist — He loves combining creativity with skills and marketing with technology. @cloudways

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