No Time? No Money? No Problem! How You Can Get Amazon SEO With a Zero-Dollar Budget

E-commerce is growing humongous for a decade as the tendency of people buying online has increased by 100x Year-on-year
Which is definitely pushing every brand and retail shops to sell online as we have to follow our customers wherever they go. Just like Vodafone’s Pug does 😛
Amazon, being the biggest E-commerce player globally, With millions of products sold on the platform which merely started with selling just book.
With more categories and products on Amazon, it’s a major challenge for the sellers to be visible to their set of buyers when they search for the product.
There comes the Game. How do you Rank your product on the 1st page of Amazon search results with millions of products and thousands of sellers having the same product?
Optimizing your listings to the best practices or the A9 search engine — A9 is the search engine used by the Amazon. Hence to get the visibility and rank on top of the search engine and of course Skyrocket Sales, You have this new Jargon around AMAZON SEO
I have analyzed hundreds of Amazon listings and have worked on a framework to successfully sell on Amazon.
You can just follow these below techniques and get your product listings rank on page 1 in minutes. Yes! It’s that instant!
Let us get started!
Keyword Optimization for Amazon Listing
Keywords have been a crucial factor in ranking a website with Search Engine Optimization and so it is for Amazon Listings. Amazon is nothing but a search engine for the products listed on the platform.
When it comes to Keywords, there are two types :
Primary Keywords: These are the highly competitive keywords which are normally incorporated in Product Titles, Descriptions and all the elements which a customer see. You start with general keyword research and then select the best keywords for your Primary keywords.
Hidden Keywords: These are known with a lot of different terms like search terms, Amazon keywords, product keywords, and backend keywords.
You will not want to have the keywords which are in the product title, description or any keywords which would show up on the product listing page. You would want to have search terms which a customer will search for other than the ones visible on the product page.
Content Optimization for Amazon Listing
Once the keywords have been researched and mapped across the Product title, description and hidden keywords next comes the Optimization of the content of the product page elements.
Here are the major Amazon product page elements which need to be optimized that corresponds to the Amazon SEO in order to rank it to the top of the Amazon search results.
Product Page Elements
Product Page elements which matter the most when it is about search engine optimization of Amazon Product Listing are:
- Product Title
- Product Features
- Product Description
- Main Image
- Product Reviews and Ratings
Product Title Optimization
Product title is the first thing what anyone sees when searches for a particular term in Amazon and I say this the first opportunity to land in the qualified buyers to buy your product.
Here are the ways to optimise the Product Title of an Amazon Product listing and rank to the Top —
- Include as many primary keywords possible ( Uses — Benefits — Main features — Measurements )
- Product titles have a limit of 200 Characters.
- Capitalize the first letter of every word.
- Specify measurements. Use numbers instead of words.
- Do not list the color unless it comes in multiple colors.
Incorporate the below elements in your title :
- Brand Name
- Product line
- Material or Key Feature
- Product Type
- Color
- Size
- Quantity
Product Features Optimisation (Bullet Points)
Product features should be written in the crisp and most convincing way as no one want to read a long story of why your product has an edge over others.
Here are a few ways how to make the features and hence the product look compelling to the buyers and hence ranking well in the Amazon Search:
- Have bullet points for the major features (Choose at least 5 Unique features )
- Answer common customer objections
- Avoid promotional content or pricing
- Product features have a Character limit of 1000
- Include guarantees or warranty(Anyways Amazon offers for all its listed products)
- Explain, How does your product solve a problem?
- Describe the product material if applicable.
- Keep it Short and crisp.
- Write Everything that comes in the package or the box(Contents)
Product Description Optimisation
Crafting an enticing Product description with an optimal content optimization and having relevant target keywords with the right keyword density.
Also not making the content for the search engines only with just the few target keywords which might not make any sense.
Having a perfect balance to make the search engines find your listing for the right keywords at the same time, making the description perfect sense to a human being is the secret sauce for ranking high.
As this becomes one of the major factors in getting your listings rank on top in an extensive competition:
- Include the target keywords.
- Utilize the long-tail keywords.
- Product description has a Character limit of 2000.
- Elaborate any of the Main features listed.
- Talk features and benefits.
- Keep sentences not more than15–25 words.
- Have a Storytelling approach while writing about the product.
- Have a conversational tone as this will address the user intent searches.
- Write Unique Content.
- Include Product’s most important features.
- Address common customer’s pain points.
Product Images
As we all know an Image speaks better than words. Having the right image for your product listings gives you an edge over your competitors and also make your product look genuine.
People love to consume any information in the form of image as its much more convincing if it’s planned well. Hence people have the propensity to take action or buy a product with the right kind of images addressing exactly what the buyer is looking for.
Amazon has certain standards and here’s a way how you can stick to these and make the best of your Product listings.
Here we go:
- We can include up to 9 images in a product listing.
- Should have a minimum resolution of 1000 x 500px.
- Use White Background.
- Have images describing Size and scale of the product shots.
- Have Product in use shots.
- Use Packaging Shots.
- File types to use — .tif/.tiff, .jpeg/.jpg, .gif/.png
- Use Lifestyle shots, as it makes the customers imagine the product well. Which result in quicker buying decisions.
Enhanced or A+ Content
Enhanced content is one of the forms of content to make the Amazon listings look richer with an abundance of information in it.
This definitely makes your product look like a celeb in the crowd of other listings, which will undoubtedly result in increasing sales exponentially.
A+ or Enhanced content refers to a listing that has multimedia content in its description. The primary goal of this is to enhance the user experience and give them a more informed decision prior to buying any product.
Here are the things you need to incorporate to give your product a celebrity makeover:
- High-Quality Images
- Videos
- Comparison charts
- More detailed content
Product Reviews and Ratings
Product reviews and rating gives your product an edge over others, as these advocate the buyers in making informed decisions and build complete trust in your product.
Any seller would definitely want this more and more, but how can we get this?
With a proper email marketing campaign set you can get the best rating and reviews for your product.
So, the bottom line is —
You don’t need to spend hundreds or thousands of dollars just to make your amazon products sell better. By following these simple yet crucial steps make your Amazon listings skyrocket with no fat dollars spent.
Now, start implementing and let the sales flow begin!
Originally published at talkofmarketing.com.
