at umbau, we like to live into miracles + thread the needle. — As architects, designers, and creative thinkers, we are reframing our World Premiere event series as an opportunity to provoke change and engage in dialogue with an even wider community. To initiate our pivot: a message from our keynote speaker, Viennese Architect Gregor Eichinger, and an essay from umbau’s founder William Tate. FRICTION