How tokenization will change the messenger world and how to make money on it

On April 19, 2018, the Show ICO #Proof_of_Truth conference or “Proof of Truth” took place in Moscow, Russia. #Proof_of_Truth is the event where projects from Meetup to Meetup prove their investment appeal to the expert jury and investors!

The jury consisted of 20 people — famous advisers, specialists from various fields, ambassadors and other interested persons.

6 ICO / TGE projects were presented for the jury and the audience of the conference (more than 300 people). Among them, the UMC project was presented by UMC PR Director Vyacheslav Varchenko.

Vyacheslav spoke about the problems faced by both advertisers and ordinary messenger users. He also provided ways to solve these problems.

Vyacheslav spoke with the theme: “How tokenization will change the world of messengers and how to make money on it”

During his presentation, Vyacheslav spoke about the problems faced by both advertisers and ordinary messenger users.

Let’s take a closer look at these problems.

On the one hand millions of people use messengers. Nevertheless, according to some studies, today more than 70% of users are dissatisfied with what they see as advertising in messengers.

On the other hand, there is a project / company acting as an advertiser, which wants to show its advertising only to the target audience, which in the future will be converted into customers and partners.

In social networks, these problems are already solved by targeting. In messengers, the issue of advertising placement and display remains open.

The advertiser encounters many problems when placing advertisements in instant messengers:

1. Search for advertising channels, correspondence with their owners, bargaining, agreements on conditions — all this must be done manually.

2. Payment for the placement of advertising occurs in various incomprehensible ways: payments do not always go through limits, and cards can be blocked.

3. Temporary costs for the control of the performer, monitoring the implementation of agreements and the timely release of advertising.

4. There are no analytical tools with which you can analyze the effectiveness of posted advertising

4. There is no automated system for selling courses / paid content, which provides for a monthly payment for participation.

We know about all these problems of advertising in instant messengers from our own experience. We took into account all aspects and are ready to solve them with the help of UMC.

The UMC platform solves problems of managing paid content and creating smart advertisements using the following tools:

1. Tokenization. UMCC token is a single payment system, which works without loss of time and problems with banks

2. Automation of work with content and quick selection of advertising platforms with the most relevant target audience;

3. Smart contracts, through which the regulation and control of arrangements will take place

4. Artificial intelligence, which will calculate the most effective way of promotion.

In conclusion, we would like to add that today UMC is the only platform for managing paid content and creating smart advertisements in instant messengers.

The entire team of the UMC project is trying to benefit the world by creating a global solution to the problems.