Launching The Landing Page Analyzer Integration Program for Adtech Platforms
By Ty Lingley, Partnerships Marketing Manager at Unbounce
Every paid click deserves a conversion. So for all the PPC Marketers and adtech platforms that support them, I’m excited to announce the launch of a new program. Unbounce’s Landing Page Analyzer Integration Program makes it easier for PPC marketers to grade the performance of their landing pages by opening up Unbounce’s Landing Page Analyzer to be directly embedded into the adtech platforms they use every day.
The Backstory
Last year our marketing team built something really awesome–the Unbounce Landing Page Analyzer. It’s a free tool that allows marketers to quickly assess the effectiveness of their landing pages and get actionable tactics to increase conversion rates in a personalized report. We launched it on Product Hunt on November 15th, 2017 and it climbed to the #2 spot on the list with 1,589 upvotes. It turned out that a lot of PPC marketers shared our excitement and saw a ton of value in it too. With the cost of a click nearly tripling since 2012, marketers who use paid advertising have every incentive to get more mileage out of their landing pages and reduce acquisition costs.
The Analyzer assesses a landing page on nine unique performance categories (including, page performance, copy analysis, mobile responsiveness and more) and leverages Unbounce’s AI technology to give marketers the most comprehensive landing page report on the market. Since its launch, 13,605 unique landing pages have been run through the tool by over 8,000 marketers — that’s a whole lot of conversion optimization on the table.
The Program & Our First Partner
Providing a freemium SaaS offering in pursuit of acquisition is nothing new, but building a complimentary free tool aside from your core product is something that surprisingly few marketing teams invest in. Last week I attended SaaS Connect in San Francisco with hundreds of other Partnership people, and it was the same old co-marketing being talked about — joint webinars, ebook swaps, co-promotional emails, newsletter placements… nothing about making a longer-term investment in a tool that offers value well beyond just your list.
One of our adtech partners from PPC Week, AdFury, recognized the value of the Landing Page Analyzer for their audience right away. We are proud to announce that they are the first to decide to integrate it into their platform. Now their customers (PPC marketers), can quickly evaluate the quality of their landing pages and optimize for conversions before they start sending expensive traffic to it — all within the tool they use every day.
Rather than building their own conversion optimization tool or adding niche in-house experts to headcount, adtech platforms can now partner with Unbounce to give their clients additional quality, convenience and technical innovation at no additional cost.
Now, when I speak with potential adtech partners I hear them get excited about something other than getting Oli Gardner (an Unbounce Co-Founder) to guest on a joint webinar! These savvy marketers know that paid traffic and high-converting landing pages go hand in hand. Marrying them in one place not only gets better results, but saves a ton of time and money — Google and Facebook will like you better, and your visitors will too.
If you’re running or working for an adtech platform, and you’re looking to give your customer more value with zero additional costs, feel free to email me at analyzerintegration@unbounce.com.
Cheers,
Ty Lingley
Partnership Marketing Manager @ Unbounce
