The key to truly making the most of social media, is to monitor what is being said about you, your products or services and even your competitors and the market as a whole.
Why should you measure your social reach?
Keeping a track of your social media reach and impressions is crucial in order to get to know your audience and to improve your marketing strategy.
Once you have all the right data in your hands, you can set out to analyze and build your marketing strategy around it.
Okay, great! But how does it mean to measure your social reach?
Social media reach is nothing but the impact of your marketing activities.
Keeping that in mind, here are some things that you need to track when it comes to your social reach:
- Brand hashtags
- Feedback forums and blogs
- Your social media profiles and posts
- Your competitor’s social media reach
Does trying to keep a tab on every single comment, tweet or conversation concerning your brand sound like tedious work? It absolutely is, but you need not get overwhelmed!
You can just let a social media monitoring tool do the work for you!
There are plenty tools for social reach out there that specialize in monitoring every social media platform for relevant conversations about your brand.
There are some that even let you track specific keywords or monitor your competitor’s social work outreach — all from the same dashboard.
It’s a good idea to try out a couple of these tools for social reach measurement so that you can find the one that suits your needs the best.
We have saved you some research by making a list of 10 tools that we believe are worth your consideration. If you want to know how to get your content noticed through social media and how to increase your social reach, any combinations of these tools can help you.
Here is the list of 10 best tools you can use to measure your social reach:
1. Unbox Social
Tracking your own brand and product mentions is not enough if you want to know how to increase your social reach. You need to know how well your posts are faring, how well your competitors are doing and everything in between.
Not to toot our own horn, but Unbox Social’s analytics feature is pretty great if you want to have real-time insights into your social media accounts. Unbox Social provides you with all the right information such as follower demographics, engagement rates, reach and impressions of your posts (and even your Instagram and Facebook stories!).
From a single dashboard, you can also track your campaigns and measure your social reach against that of your competitor’s performance.
You can even compare hashtag performance to see how well your brand hashtags are being received by your target audiences. Such comprehensive data can help you create better strategies for your content marketing campaigns.
The Takeaway: Detailed insights into social media posts, the ability to manage and track social reach through campaigns, facilitate influencer marketing, competitive analysis, ability to track hashtag performance.
Platforms supported: Instagram, Facebook, Youtube
Packages: Free Trial, Unbox.pro, Unbox.business, Unbox.enterprise
Mention is a social listening tool that combines social monitoring, analytics and competitor watch. It monitors mentions of your brand not only across all social media platforms, but also across review websites such as Yelp, Amazon, Tripadvisor and more.
With Mention set up, you can get in-depth analysis of real time mentions of your brand across sources in 42 different languages. All you have to do is scroll through your dashboard and never worry about missing out on what the people have been saying about you lately.
Mention also allows you to respond to your mentions directly, saving you a lot of trouble and giving you a chance to increase your engagement and address any concerns as quickly as possible.
Another cool feature of Mention, is that it allows you to compare analytics for your brand mentions and your competitor’s.
Since you and your competitor have the same target audience, it is in your best interests to keep an eye on their activities.
The Takeaway: Real-time updates of brand mentions, ability to respond to the mentions directly, competitive analysis, detailed reports of demographics.
Platforms supported: Twitter, Facebook, Instagram, blogs, forums
Packages: 14-day free trial, Premium
Hootsuite is among the few free social listening tools available. Its monitoring tool is a part of its whole package of other social media tools — all equally helpful and worth a look. If you subscribe to their plans, you can enjoy the many features such as scheduling posts and detailed analytics.
Hootsuite allows you to set up any number of social media platforms for monitoring content relevant to your brand mentions, keywords, hashtags and even locations.
Hootsuite also incorporates a number of apps which allows you to control a lot more from a single dashboard.
With Hootsuite, you can respond to mentions right away, which is so crucial if you want to grow your business. Answering concerns and complaints on Twitter has even shown to increase customer advocacy by as much as 25%. Large businesses with a social media team can easily communicate within the tool and facilitate tasks.
The Takeaway: Weekly detailed reports, filter conversations by keywords, hashtags or location; other integrated apps, excellent team management facility.
Platforms supported: Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+, blogs, forums
Packages: Free plan, 30-day free trial, Premium
Like Unbox Social, instead of focusing on brand mentions, Keyhole provides you with trends, insights and analysis of your preferred hashtags and keywords.
The tool also gives you historical data of a hashtag and allows you to monitor your social media accounts.
Having all the data in your hands makes it easier for you to evaluate your progress and pull up reports of your performance. Keyhole also lets you find out if the big influencers in your niche are talking about you along with tracking your campaign hashtags to make you don’t miss out on the latest trends.
The Takeaway: Track hashtags and keywords, monitor influencers, alerts for increased usage of preferred hashtag or keyword.
Platforms supported: Instagram and Twitter
Packages: Free trial, Premium
TweetReach is a great social reach tool if you want to monitor how far your tweets travel. TweetReach measures the actual impact of your social media interactions.
You can also learn who your most influential followers are, which can in turn help you know whom to aim your content at.
TweetReach also allows you to track relevant topics through hashtags and keywords.
The Takeaway: Actual impact of your tweets, real-time updates on relevant topics, measure effectiveness of campaigns
Platforms supported: Twitter (Instagram, Facebook)
Packages: Free plan
Since we have already covered a Twitter specific tool, let’s look into one that specialises in Pinterest and Instagram — the two popular visual social media platforms. Tailwind is one of the most popular Pinterest and Instagram analytics tool.
With Tailwind, you can not only schedule and manage your feeds, but you can also get detailed analytic reports. Tailwind also allows you to monitor your content and your competitors.
The Takeaway: In-depth analytics, monitor your accounts, track hashtags, manage feed
Platforms supported: Instagram and Pinterest
Packages: Free trial, Premium
Brand24’s monitoring tool is loved by many businesses for calculating social media reach. With Brand24, you can track social mentions along with the total potential reach of your posts.
Along with the ability to track hashtags and keywords across all social media platforms, news sites, blogs and forums, Brand24 also gives you graphs and analytics of your brand mentions, and lets you know if these mentions are positive, negative or neutral.
A good social media monitoring tool not only provides you with analytics, but also information on how to increase social reach. Brand24 does just that by driving your attention to top influencers.
Brand24 also lets you find out which influencer has the highest social media reach who gave you a shout out by assigning influencers a score.
The Takeaway: Sentiment analysis (positive, negative or neutral mentions), track hashtags and keywords, competitor watch, influencer outreach
Platforms supported: Facebook, Twitter, Instagram, blogs, forums, review websites
Packages: 14-day free trial, Premium
8. Zoho Social
Zoho Social provides users with actionable insights focused on content and engagement. It gives you insights into your performance of previous posts and enables you to track conversations.
It also has an additional advantage of Zoho Mail, which allows your team to communicate with each other much more efficiently.
You can also share email threads with your colleagues, attach files and email folders, and even schedule your workday better. It brings in email in the style of social media, which makes it all the more fun.
In addition to all the analytics, Zoho also includes demographics of your audiences, the percentage of the general sentiment towards your brand — positive or negative and goes a step further to predict the percentage of the audience that is most likely to see your post.
The Takeaway: Monitor online reach, sentiment analysis, in-depth analysis of brand mentions, post scheduling
Platforms supported: Facebook, Twitter, Instagram, LinkedIn, Google+
Packages: Free plan, Premium
Buffer is not only a great social media management tool for agencies and organisations, but also amazing when it comes to organising your engagement across multiple social media platforms.
Your team can easily manage and monitor your social media content using Buffer.
Buffer not only allows you to schedule and collaborate on content, but you can also easily respond to messages, tweets and comments from a single dashboard using its tool Buffer Reply.
All conversations are neatly organised in your team’s inbox for you. It also allows you to craft personal responses by providing you sufficient information that you require to know who you are talking to.
It is also integrated with Slack, which means you can never miss out on any conversation!
Buffer Analyse also enables you to analyse your reach and share your metrics.
The Takeaway: An organised, unified inbox for every social media platform, detailed reports with analytics, simple team management, integration with Slack
Platforms supported: Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google+
Packages: 14-day free trial, Premium business packages
10. Sprout Social
Sprout Social is one of the most popular tool that you can use to measure your social reach. Sprout Social gives you real-time monitoring and analytics across a number of social media channels.
It is also an amazing tool for managing your social media engagement.
It allows you to make sense of the latest trends, helping you to stay informed about the industry and to stay on top of it by allowing you to track hashtags, keywords and major influencers across Twitter and Instagram.
Its social listening tool provides you with comprehensive analysis of relevant social conversations. It also allows you to analyse keywords and hashtags with the listening reports so that you can measure your social reach.
Sprout Social’s Smart Inbox brings all your social media mentions and messages in one place.
The Takeaway: Unified inbox across all social media platforms, detailed listening reports, insights into engagement metrics, track keywords and trends, sentiment analysis
Platforms supported: Twitter, Facebook, Instagram, LinkedIn, and Google+
Packages: 30-day free trial, Premium packages
While all the tools for social reach measurement mentioned above are great in their own subtle ways, they all serve different needs.
Which is why you have to test them out on your own to figure out the best fit for your business.