The celebrity culture in India is not stopping anytime soon and social media influencers in India have now earned this title. With the increasing number of social media users, the growth of influencer marketing in India is at an all-time high. Indian brands heavily relied on advertising to promote their…

YouTube influencer marketing pretty much drives the platform. YouTube influencers or YouTubers as we know them, tend to grab a lot of viewers to the video-sharing platform. And, these are big YouTube personalities with huge, well-engaged fan bases. Over the years, YouTube influencers have built strong relationships with their audiences…

The moment traditional advertising became ineffective, influencer marketing started gaining momentum in the fashion and lifestyle industry. This transition also led to the birth of athleisure. Influencer marketing has proved to be highly suitable for sports and fitness brands because of the rising popularity in wellness and health. Influencers in…

Influencer marketing has been the most successful strategy for lifestyle and fashion brands. This marketing technique has benefitted both upcoming and established labels. Moreover, it has transformed the way consumers learn about new developments in this niche. Influencer marketing in fashion and lifestyle has been there since a while now…

Influencer marketing has proved to be a fruitful marketing technique for brands on social media platforms. This marketing strategy has gained more momentum than ever in the lockdown phase. Brands sure want to keep in touch with their customers and influencers help them do the same. Well, initially, it was…

There’s no doubt that influencer campaigns are an effective form of marketing — at least, that’s what 92% of marketers think. But one area that campaign managers struggle with is measuring the success of influencer marketing in precise and concrete numbers. So, if you’re struggling to get a grip of…

Instagram stole the thunder from Snapchat when it introduced Instagram Stories. Well, the platform is at it again; this time with Instagram Reels. After the TikTok ban in a few countries, Instagram rolled out a new feature on its platform called Instagram Reels. (The timing couldn’t be better) As we…

Organic Influencer marketing is fast becoming a buzzword. While most Influencer marketing content comes from paid and/or sponsored partnerships with Influencers, organic Influencer marketing is also a thing now. You know that Influencers have the power to drive audiences. Some of you may already be running or may have run…

Tools like Unbox Social are great for analyzing how your social media campaigns perform. They can help analyze who is visiting your site and the immediate success of your influencers or social media campaigns. To tie that engagement back to revenue, and really prove the true long term value of…