Car sellers are as much a part of eBay’s structured data as any other seller on its marketplace.
They’re valued so much by eBay that it acquired Cargigi to help them sell more pre-owned cars on the eCommerce giant’s website.
Being the auto industry’s largest provider of online advertising and marketing services on free classified websites, Cargigi is no doubt a feather in eBay’s cap.
With its strategic marketing campaigns and extensive third-party network, Cargigi promises eBay’s car dealers maximum exposure and higher sales.
On eBay’s official press release regarding its acquisition of Cargigi, Jay Hanson, vice president of merchandising of hard goods at eBay, said:
“eBay continues to enable commerce through technology. With Cargigi’s state-of-the-art technology, our eBay Motors dealers will be able to easily grow and manage their business, and, importantly, create the best shopping experience for buyers.”
eBay Builds a Structured Data for the Vehicles Industry
As Cargigi’s 30-odd employees join the eBay Motors unit, replacing the Dealer Center, eBay’s structured data is likely to expand for the vehicles industry.
Car dealers will be provided the necessary tools that were developed by Cargigi to simplify the selling process, as well as the buying process on the part of customers.
The fact that Cargigi enables dealers to monitor the performance of their ads and competitors only shows that it has a disruptive technology which can quickly improve one’s profit margin.
Do you sell cars? What are your expectations from this integration?
Originally published at understandinge.com on April 5, 2017.