“Treat your subject lines like a jealous lover; They demand attention.”
As a marketer, your email is like a first date. It must leave a good impression on your reader to gain trust and credibility. So tease your reader’s curiosity with a powerful subject line. A compelling subject line will get your subscriber’s attention so that your email will be opened and read.
So how do you stand out from your reader’s swamped inbox? Here are 5 ways of crafting an effective subject line:
1. Always go straight to the point.
Apple’s Steve Jobs embraced the Bauhaus style which preaches that “Less is more.” Apple’s design mantra from the beginning says: “Simplicity is the ultimate sophistication.”
Jobs was fond of simplicity. In one of his emails to Google executive Eric Schmidt, the subject line read: “Google recruiters calling into Apple.”
He then expressed his concern about Google HR’s attempt to recruit Apple employees and told Schmidt that it should be stopped.
