Why I turned down exclusivity deal from the Epic Games Store

A bit of background

What happened

Why I rejected their offer

  • I like money, and getting some upfront payment on top of guaranteed revenue sounds great. But although I’m a first-time developer, I’m very serious about working in this industry for a very long time. I had just announced the DARQ release date on Steam - pulling the game off Steam a few days after Steam release date announcement would forever ruin the credibility of my studio. I would like for my customers to have confidence that my word means something, especially when making announcement as crucial as release date / platform. Turning down the Epic exclusivity offer might have been a foolish decision in the short term, considering the amount of money that might have been involved. When thinking long term, however, this was an easy & obvious decision to make (in my case).
  • DARQ was listed on Steam since late 2018. A lot of Steam users added DARQ to their wishlist and patiently waited for its release date for almost a year. Pulling the game off Steam, especially so close to the release date would surely make a lot of DARQ fans unhappy. Apart from the moral issues involved, would it be worth it if given a large sum of money? Consider Amazon’s history — the company remained unprofitable for many years by ALWAYS putting their customers first. They had made many decisions in the past that were extremely pro-customer, even if it meant leaving money on the table (for which they got a lot of criticism from Wall Street). Now, Amazon is one of the biggest companies in the world, and it’s because customers know Amazon will always be on their side. Their refund policy has always been the industry standard, and their delivery promise was always fulfilled to the best of their ability. Will I make less money on Steam than I would have by accepting the financial guarantee from the Epic Store? Probably. But it’s a fair price to pay for establishing an ongoing trust between my studio and its customers. Unfold Games (my studio) is here to stay, and DARQ is just the beginning.
  • It was important to me to give players what they wanted: options. A lot of people requested that DARQ be made available on GOG. I was happy to work with GOG to bring the game to their platform. I wish the Epic Store would allow indie games to be sold there non-exclusively, as they do with larger, still unreleased games (Cyberpunk 2077), so players can enjoy what they want: a choice.


Earlier Today




Game Developer — creator of “DARQ” — #42 Most Shared Video Game of 2019 according to Metacritic, featured in IGN, Forbes, Kotaku, GameSpot, PC Gamer.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

«Our goal is to publish a great game, which will be well received all over the world» An interview…

Valve shares Dota Pro Circuit 2021, regional leagues and DPC schedules


Developer Log #8-Introduction About Game Launch Arrangement

Quarantine Series, Smash Ultimate’s online tournament


Buy or Bye? What’s New in Zelda: Skyward Sword HD

ESL announces the second season for Mobile Open


Overwatch and the Lootbox Conundrum

Ape Invaders Weekly Update #1

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Unfold Games

Unfold Games

Game Developer — creator of “DARQ” — #42 Most Shared Video Game of 2019 according to Metacritic, featured in IGN, Forbes, Kotaku, GameSpot, PC Gamer.

More from Medium

Can We Compare Dot-Com Bubble To Today’s Web3/Blockchain Craze?

Rethinking Design challenge to equip cities with modern furniture— Evolutionise Design Challenge by…

CS373 Spring 2022: Luca Santos

CS371p Spring 2022 Week 10: Grace Zhu